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#Hashtags are the bread and butter of Twitter marketing. For B2B and B2C businesses alike, they can drive the right audiences to your brand’s profile. If you don’t know how hashtags work, the premise is simple. Tagging key phrases on social media sites creates clickable links. On Twitter, each hashtag link directs to a feed featuring all the people who used that same tag. In other words, optimizing Twitter hashtags makes your content more visible to potential clients.
Hashtag campaigns require preparation. Follow these steps to improve your Twitter marketing #swag.
How to Optimize Twitter Hashtags
- Keep tags short and simple. Get to the core essence of what you’re trying to say. If you’re writing an article about reaching out to social influencers, for instance, a tag like #InfluencerMarketing would be effective.
- Tag business events you attend. If you attend conventions, see if the event has a hashtag phrase associated with it. Tagging events allows you to easily connect with other participating organizations and individuals.
- Limit the number of hashtags you use. Don’t flood your #tweet with #annoying #visual #distractions. Stick to one or two tags per tweet.
- Capitalize multi-word hashtags. A tweet like #SocialMediaMarketing is easier to understand than #socialmediamarketing. Hashtags aren’t case sensitive, so this won’t create an issue.
- Check your spelling. This should be painfully obvious, but it’s often overlooked. A misspelled hashtag phrase won’t get you any search traction, so make sure your grammar is on point.
- Use the right variation of your tagged phrase. Utilize the most relevant phrase to tag your term. For example, #marketing probably won’t be in the same feed as #marketers.
- Be trendy. Be on the lookout for popular hashtags that are relevant to your business. Twitter always shows popular tags on the homepage.
- Create your own custom tags. Got a webinar or public event coming up? Coin a hashtag phrase for it! This will allow participants to tag your event and spread the word easily.
- Target the right keywords. Just like SEO for SERPs, keywords are at the heart of Twitter hashtag optimization. This article explains how you can go about finding the most valuable hashtag ideas.
- Keep hashtags relevant to your brand. Don’t go about using a trendy phrase if it’s not connected to what you do. Use hashtags that your target audience will be looking for.
Optimizing Twitter hashtags requires time and attention, but the payoff could be big. Even if your hashtags only attract ten people, they might be the ten people who wind up doing business with you. Proper hash-tagging will give you more opportunities for #success.