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Optimizing your blog means making sure the search engines can find and index all your valuable content. If they’re unable to access your site, or if they don’t know what your content is about, you won’t receive traffic from the search engines. It’s as simple as that.
When people search for keywords related to your blog posts, you obviously want your blog to show up on the first page of the search.
Read about the 2016 guide for flawless blog optimization